I. Overview
- How can you customize the program to fit into your context and the learning environment? This module provides guidance.
- Activities and topics
- Lecture: 45 mins
- Introduction: 5 min
- Tanzania case: 10 mins
- Basic Notions of Approaching Customization: 15 mins
- How to Customize: 10 mins
- Summary: 5 mins
- Lecture: 45 mins
II. Lecture
1. Introduction
Watch the video below (running time: 0:33).
Watch the video below (running time: 0:33).
[ Key Takeaways ]
- Approach the training design as if everything is new and you will learn bottom-up
2. Tanzania Case
Watch the video below (running time: 2:17
Watch the video below (running time: 2:17
[ Key takeaways ]
- Learn about this community by sitting down and talking to them
- Each context is different -> need to approach with a very fresh perspective
- We learned, saw for ourselves, conducted in depth interviews with a variety people in the community, and experimented.
- Program with Maasai tribe
- Set up a shop with a basket of items and cheated people in a variety of different ways
- Confusing people on the size and the price
- Some participants become customers and others observe specific customers
- Discussed what was done right and wrong
- Great way to learn by doing
- As a result, program developers can get a sense of the community, and their strengths and vulnerabilities
- Set up a shop with a basket of items and cheated people in a variety of different ways
3. Basic Notions on Customization
Watch the video below (running time: 1:56).
Watch the video below (running time: 1:56).
[ Key takeaways ]
1. Emphasizing the know-why and the know-how, not the know-what
1. Emphasizing the know-why and the know-how, not the know-what
- Uniqueness of the program
- Purpose is to get people to have a deeper understanding about marketplace
- Learning to be a good customer as a way to learn how to be a good entrepreneur
- By learning this, participants can become good entrepreneurs in the future, while they get better quality products and save more money as short-term benefits from this program
- People living in subsistence cannot wait years in order to gain benefits
- Not only in terms of learning about people, but also bottom-up in the way we offer our educational program
- Ideas and concepts emerge from discussions, exercises, and tasks we have assigned to people
- Keep this in mind when thinking about customizing marketplace literacy
- Learning by talking to people, seeing for ourselves, and trying out the educational program
- Understand how to customize the program for a particular context
4. How to Customize
Watch the video below (running time: 2:04).
Watch the video below (running time: 2:04).
[ Key takeaways ]
1. The different levels that customization needs to be looked at
1. The different levels that customization needs to be looked at
- The concepts that need to be conveyed
- The exercises
- Local examples
- Stimulating multi-media platform
- Various exercises
- Videos that can be used, videos of instructors teaching
- Caricatures
- Materials that continue to evolve
- Examples need to come from the local context (trainer's context)
- There are generic examples for different continents, but things that are unique need to come from the trainer's context
- Allows for motivational approach
- Cases
- Andhra Pradesh, the state in India: Video-based episode
- Tamil Nadu, the state in India: Movie-based approach
- Tanzania: Set of success stories
- Multimedia material can be deconstructed in order to design marketplace literacy
5. Summary
Watch the video below (running time: 0:23).
Watch the video below (running time: 0:23).
[ Key takeaways ]
- Learn and try-out based on face to face teaching
- Create multimedia platform that can be deployed more widely without a high skilled-teacher