I. Overview
- This module explains the second topic of 5-day marketplace literacy program: consumer literacy.
- Readings and videos before starting the module
- Readings
- Detailed content by geography
- Sample videos of teaching
- Activities and topics
- Lecture: 30 mins
- Consumer literacy: 30 mins
- Design Activity (Consumer literacy)
- Online Discussion 4
- Modification Homework (Consumer literacy)
- Lecture: 30 mins
II. Reading
Complete the readings before you start the lecture.
- Chapter 4 of book
- Tanzania manual
- Scripts
- Caricatures
- Detailed content by geography
- Sample videos of teaching
III. Lecture
Watch the video below (running time: 1:55).
[ Key takeaways ]
1. Guiding Concept
1. Guiding Concept
- Value - the give and take of an exchange
- Set up vegetable shops with pitfalls built in
- Simulated the shopping experience
- In the end, the product that participants thought they paid the most for will be the good deal
- Should be careful of the learning that participants take away is narrow
- Purchasing a bundle of overripe vegetables -> the worst deal in the exercise, but in certain situations, this deal can be the best deal
- We want participants to gauge value
- The value is something that they have to decide for themselves
- Set up a grocery store with pitfalls built in
- Same as above, make participants go through the shopping experience and relate what they did
- Then, point out the pitfalls and try to tie it back to the broader notion of value
- Conduct an audio quiz where stimuli are statements that need to be analyzed as to who is likely to have said them and why
- "Look, you should have verified at the moment you bought it. What can I do if you ask me now”
- Tie it all back to the idea of value
- What am I getting and what am I giving up in the exchange
IV. Activity
Design Activity
Design an activity to enhance consumer literacy.
Provide details as to the various parts of the activity with the following format or a modified version.
[ Direction ]
Online Discussion
[ Direction ]
Discuss how does the task enhance
Modification Homework
Evaluate each activity that is described to enhance consumer literacy and modify them to your context.
[ Direction ]
Design an activity to enhance consumer literacy.
Provide details as to the various parts of the activity with the following format or a modified version.
[ Direction ]
- Overview of topic
- Instructions
- Activity
- Discussion and key questions
- Summary of insights
- Click the "Design Activity" button above
- Post your idea as a new posting
- You can upload your idea as a document
- Take a look other people's idea and reply to at least two of others
Online Discussion
[ Direction ]
Discuss how does the task enhance
- Know-how
- Know-why
- Click the "Online Discussion" button above. Post your thoughts.
- 200-300 words recommended
- Look at others' postings and reply to at least two of others.
Modification Homework
Evaluate each activity that is described to enhance consumer literacy and modify them to your context.
[ Direction ]
- Critique it
- How does the task enhance
- Know-how
- Know-why
- How does the task enhance
- Modify it for your setting. Provide details as to how you would implement it for the geography and people you are familiar with.
- Overview of topic
- Instructions
- Activity
- Discussion and key questions
- Summary of insights
- Click the "Modification Homework" button above
- Post your idea as a new posting
- You can upload your idea with a document
- Take a look other people's idea and reply to at least two of others