I. Overview
- What if you only have 2 or 3 hours to provide the program? We discuss what could be taught with these time constraints.
- Activities and topics
- Lecture: 40 mins
- Introduction: 1 min
- Part 1. Consumer Literacy: 20 mins
- Part 2. Prioritizing Elements of Business: 20 mins
- Lecture: 40 mins
II. Lecture
1. Introduction
Watch the video below that corresponds to the below sections (running time: 5:05).
Watch the video below that corresponds to the below sections (running time: 5:05).
2. Part 1: Consumer Literacy
[ Key takeaways ]
- Process
- Set up a shop
- Trick or confuse participants with number of pitfalls (e.g., same product with difference sizes, or deals)
- Some participants could observe while others act as customers
- Discuss the different issues participants faced, lead the discussion to talk about "value"
- What did you give up and what did you get in return?
- Purpose
- To learn about the importance of being an informed customer
3. Part 2: Prioritizing Elements of Business
[ Key takeaways ]
- First session
- Provide with pictures of different parts of the value chain
- Place pictures in the order of importance to run a business from inner circle to outer circles
(work as an individual or a group) - Discuss why participants put pictures in that order
- Lead the discussion to bring out "value"
- Assign homework
- Come up with ideas for a business
- Gather more information (design, goods or services, communication, pricing, how to deliver) to run a business better (as an individual or a group)
- Gather information by talking to others (shopkeeper or potential customers) or observing customers in the marketplace
- Debrief where and how they will get the information on specific business ideas before they leave the class
- Second session
- Have participants present on the different things they did, what they learned, and how will they run their business
- Cover different aspects of running a business in terms of value they created, how much they will charge or how they communicate the value, and how they deliver the value
- Purpose
- To identify what participants value
- Ultimately, to understand that "without customers, there is no business"