Short, Simple, and Effective Content
This video series gets straight to the point and is perfect for WhatsApp or other media sharing platforms. Our Video Shorts cover key Marketplace Literacy Content for global contexts and also Africa specific contexts.
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Video Links
Global Context
This series of 16 clips covers the basics of marketplace literacy. These clips discuss concepts related to understanding: Evolution of Needs and Products, Prioritizing Elements of a Business, Physical and Psychological Needs, Value Chains, Customers, Designing Products, and more.
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Africa Specific
This series of 16 clips covers a number of marketplace literacy basics and is specific to the African context. These clips discuss concepts related to understanding: Evolution of Needs and Products, Prioritizing Elements of a Business, Physical and Psychological Needs, Value Chains, Customers, Designing Products, and more.
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Agriculture
This series of 30 clips covers aspects important to subsistence agriculture. These clips discuss concepts related to understanding: Value, Elements of Farming, Value Chains, How to Choose a Crop, Distribution, and Pricing
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Post Harvest Loss
This 9-part series of video clips contains information that pertains to post harvest loss prevention. Key concepts covered in this series focus on: Prevention of Loss in the Drying Process, Storage, and Bag Lifecycles of Harvested Goods.
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Topics Covered
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Introduction to Marketplace Literacy
Generic Marketplace Literacy
Consumer Literacy
Entrepreneurial Literacy
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