Marketplace literacy encompasses consumer, entrepreneurial, and sustainability literacy. It aims to engender knowledge and skills, self-confidence, and awareness of rights. The curriculum was developed on the basis of rigorous, qualitative research of low-literate, low-income buyers and sellers for the past two decades. Using this research as a basis, a curriculum for entrepreneurial and consumer literacy was developed in the early 2000s. Our program is documented in a book, Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: Research-Based Education Across Literacy and Resource Barriers (2008), Springer. Different programs were co-created in different geographies using a bottom-up approach and field teams with deep understanding of the contexts.
Professor Madhu Viswanathan