Manuals
Teaching Marketplace Literacy - Universal Manuals
Teaching Marketplace Literacy - US Manuals
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Featured Books
Voices From Subsistence Marketplaces: East Africa
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Voices From Subsistence Marketplaces: East Africa includes 9 true stories from amazing individuals living in poverty in regions of East Africa. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. Visit the immersive website for extra video content and an introduction to the book.
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Voices From Subsistence MarketplacesVoices From Subsistence Marketplaces includes 13 true stories from amazing individuals living in poverty in regions of India. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. Visit the immersive Voices From Subsistence Marketplaces website for a preview of the amazing content.
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Bottom-Up EnterpriseThis book is designed for two primary audiences – those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery.
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Subsistence Marketplaces |
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces |
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Out of the global population of over 7 billion, approximately 2.5 billion live on less than $2 a day. Understanding and alleviating poverty is crucial to the development of sustainable marketplaces. In this book, through an immersive and interactive experience, we aim to a) provide you a fundamental understanding of subsistence marketplaces, b) offer a sense of how solutions can be designed for these marketplaces, and c) explore how these solutions work for different entities. We created this material for multiple audiences students, educators, managers, and policy makers and we intend it as a starting point rather than a culmination of learning about subsistence marketplaces.
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This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.
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All Publications
We have a wealth of articles, research, and related books for you to view. Topics include:
Low-Literate Consumer Behavior
Consumption and Entrepreneurship in Subsistence Marketplaces
Marketing and Management in Subsistence Marketplaces
Research Methods for Subsistence Marketplaces
Poverty, Literacy, and Psychology in Subsistence Marketplaces
Educational Innovations Incorporating Subsistence and Sustainability
Low-Literate Consumer Behavior
Consumption and Entrepreneurship in Subsistence Marketplaces
Marketing and Management in Subsistence Marketplaces
Research Methods for Subsistence Marketplaces
Poverty, Literacy, and Psychology in Subsistence Marketplaces
Educational Innovations Incorporating Subsistence and Sustainability
