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Whether you're brand new to marketplace literacy, or if you want to teach it, we have the resources for you! Select what level of learning you are interested in and jump into our courses tailored to deliver a complete and modern learning experience.
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Our online courses feature a full blend of learning, incorporating videos, readings, discussions, immersion experiences, and more.
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Video LecturesOur videos delivered by Professor Madhu Viswanathan and a host of other marketplace literacy experts will guide you through the learning process. You can follow along with lecture notes and activities provided alongside visual content.
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DiscussionsLeave comments and join our community of spirited learners and teachers. You will find discussion prompts throughout our courses that will help you to formulate abstract ideas presented in our courses and apply them to your work.
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ManualsThrough the years our team has developed numerous levels of manuals and teaching materials. In our courses you will be offered targeted readings from these to meet your learning needs.
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We offer three courses in conjunction with Coursera and the University of Illinois regarding topics in subsistence marketplaces.
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Subsistence MarketplacesThe goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
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Sustainable Business EnterprisesThis course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research sustainable product design, sustainable value chains and communications will be covered. The bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise will be covered.
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Sustainable Innovation for Subsistence MarketplacesThis course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constrained contexts to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative, and apply it in any context.
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