Deeper Understanding or Know-Why As Consumers & Entrepreneurs

Bottom-Up Digital Content and Delivery 

Positive Impact 
Consumer savings; Improved decision-making; self-confidence
Increasesd entrepreneurial intentions, starts or expansions 

Locations

Method

An Emphasis on Know-Why
​A Bottom Up Approach to Learning
We address an important gap in focusing on deeper understanding or know-why of being a consumer or entrepreneur and navigating the marketplace. Education and training typically focus on what to buy or sell or how, but not on why. Know-why encompasses a number of questions - why should I be a good customer, why should I seek value in exchanges. why should I choose a specific business, why should I be customer-oriented? 

We strive to be bottom-up in every way possible - through our education content and delivery which begin with the lived experiences of our participants, and through the composition of our field teams who are often members of the communities we work with. We concretize, localize, and socialize the education.

Related Work

Highlighted Projects

WhatsAppWhatsApp Shorts
Journey into rural India to try your hand at living in subsistence in this one-of-a-kind simulation.
Voices from Subsistence Marketplaces 
The poignant stories of those barely making ends meet around the world, with a particular emphasis on their interactions with the marketplace.
Subsistence Marketplaces Course
Take the award winning Subsistence Marketplaces course for free on Coursera

T E S T I M O N I A L S

Making A Difference
 “I never thought of myself as a customer.  I thought of myself as someone who buys and the shop-keeper as someone who sells”. - MLP Recipient, Tamil Nadu, India
"MLP taught me to do research into what people locally needed, after that I began selling cabbage and specific fruits that there was a high demand for. This allowed me to buy a bicycle with which cut down the time it takes me to get water, from over two hours to under one." - MLP Recipient, Nakivale Refugee Settlement, Uganda
"I learned how to be a better customer, I learned how to understand customer needs, and I developed a concept of value addition." -Maasai Tribeswoman, Mukuru Village, Tanzania
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