I. Overview
- In this module, we explain how the program can be deployed based on several experiences.
- Activities and topics
- Lecture: 35 mins
- Introduction: 5 min
- Andra Pradesh case: 10 mins
- Tamil Nadu case: 10 mins
- Tanzania and Illinois Cases: 5 mins
- Summary: 5 mins
- Lecture: 35 mins
II. Lecture
1. Introduction
Watch the video below (running time: 1:09).
Watch the video below (running time: 1:09).
[ Key takeaways ]
- How marketplace literacy evolved?
- How it can be deployed to reach a much wider audience?
- Started out with the 5 day program and evolved in terms of different configurations.
- 1 day - Generic marketplace literacy + 1 day - Consumer literacy
- 2 day - Entrepreneurial literacy
- Provided face-to-face until 2006
- Started to deploy the program more widely with various approaches
- Teacher-less video based or multi media based program
- Training trainers and training facilitators program
2. Andra Pradesh Case
Watch the video below (running time 1:35).
Watch the video below (running time 1:35).
[ Key takeaways ]
- The first effort to create a program that could be deployed more widely
- Community based videos that were produced in the form of episodes
- 2 women living in a village confronting a variety of challenges in episodes.
- Covered different issues including exercises
- Using facilitators and providing with them with support
- Videos, discussions in the classroom, exercises, and the summary
- Types of support to facilitate the program
- Multimedia
- Audio - summary
- Video based episode
- Pictorial summary
3. Tamil Nadu Case
Watch the video below (running time 1:44).
Watch the video below (running time 1:44).
[ Key takeaways ]
- The program is with a partner, one of the largest micro financing organizations in the world
- The movie is about a woman who empowers herself through the marketplace
- Scripted into the movie are a number of different issues that she confronts while interacting with the marketplace
- Used the movie as a basis to create a number of different modules
- 14 teacher-less multimedia modules
- 1st module
- How to organize oneself
- How to set groups
- How to engage each other
- How to remain silent when somebody else is talking
- 2nd module
- Watch the movie
- A woman who confronts so many different challenges raising herself out of poverty through the marketplace
- Embedded with marketplace literacy issues
- Raises awareness of issues
- 3rd to 14th modules
- Covers various concepts and exercises covering generic marketplace literacy, consumer literacy, and entrepreneurial literacy
- Covers various concepts and exercises covering generic marketplace literacy, consumer literacy, and entrepreneurial literacy
- Homework
- Take the learning beyond the movie and apply it to one's own life
- Come up with a product similar to the way that heroine in the movie came up with a product
- It has to be a product that is not currently available in the village
- It could potentially be sold outside the village
4. Tanzania and Illinois Cases
Watch the video below (running time 0:28).
Watch the video below (running time 0:28).
[ key takeaways ]
- Pilot stage followed by launch in Tanzania and Illinois state, USA
- Training trainers and facilitators to convey marketplace literacy
5. Summary
Watch the video below (running time 2:00).
Watch the video below (running time 2:00).
[ Key takeaways ]
- The program can be deployed with various different approaches
- Face to face approach with a teacher
- Teacher-less multimedia based approach
- Important to start with the face to face program
- Effective way of learning how to teach and learning different issues in the beginning
- After developing, deploy more widely using a multimedia approach
- Learning happens when people receive and interact
- More important than the content and its delivery is how the content is received by people as they argue and discuss it and try to apply it to their lives.