I. Overview
- This module explains the first topic of 5-day marketplace literacy program, the generic marketplace literacy, and what is important in the beginning of the training.
- Activities and topics
- Readings and videos before starting the module
- Lecture: 35 mins
- Ice-breaking exercise: 5 min
- Setting expectations: 5 mins
- Marketplace literacy: 10 mins
- Activity
- Design Activity (Marketplace literacy)
- Online discussion 3
- Modification Homework (Marketplace literacy)
II. Reading
Complete the readings before you start the lecture.
III. Lecture
1. Ice-Breaking Exercise
Watch the video below (running time: 1:18).
[ Key takeaways ]
- Why it is important?
- Reducing unfamiliarity and anxiety with educational settings
- Convey that individual input is valued
- How it can be done?
- Incorporate a marketplace element
(e.g., products and needs or related products are related to each other)
- Incorporate a marketplace element
- Example of exercise
- Give people a picture (lock or key).
- Each person gets only one picture.
- They have to find another person who has a picture that matches or the picture that they have.
- Then, they have to introduce to the other person.
2. Setting Expectations
Watch the video below (running time: 0:37).
- Seek input from participants; ask what they think the program is about.
- State what the program is not
- Not livelihood training
- Not advice on specific businesses, but more general
- Make participants understand that the program is at a broader level
- About the know-how and the know-why
- Generic marketplace literacy, consumer and entrepreneurial literacy
3. Marketplace Literacy
Watch the video below (running time: 1:52).
[ Key takeaways ]
1. Guiding concepts
2. Goods, services, and segments (groups of customers)
1. Guiding concepts
- Exchanges: how exchanges add up in a value chain
- Value added in multiple points to lead to value chains
- Exchanges center around serving customer needs
- How goods and services can serve different segments of customers
- How needs are different psychologically and physically - how goods and services satisfy these needs
- How customers are different
- Use a variety of exercises and discussions, then summarize discussions
2. Goods, services, and segments (groups of customers)
- Ask participants to analyze pictures and present learning about goods, services, and segments
(demonstration with one set of pictures) - Discussion and feedback on goods, services, and segments
3. Value chain
- Provide the pictures of a value chain
Ask participants to analyze what is happening at the each point
- What is value being added
- How is the give and get working out
- What happens in the each stage
- What is being added or being subtracted, why
- What about transportation elements
- What does the customer look for
IV. Activity
Design an activity to enhance understanding of the marketplace.
Provide details as to the various parts of the activity with the following format or a modified version.
Discuss how does the task enhance
Evaluate each activity that is described to enhance understanding of the marketplace and modify them to your context.
Provide details as to the various parts of the activity with the following format or a modified version.
- Overview of topic
- Instructions
- Activity
- Discussion and key questions
- Summary of insights
- Click the "Design Activity" button above
- Post your idea as a new posting
- You can upload your idea as a document
- Take a look other people's idea and reply to at least two of others
Discuss how does the task enhance
- Know-how
- Know-why
- Click the "Discussion" button below. Post your thoughts.
- 200-300 words recommended
- Look at others' postings and reply to at least two of others.
Evaluate each activity that is described to enhance understanding of the marketplace and modify them to your context.
- Critique it
- How does the task enhance
- Know-how
- Know-why
- How does the task enhance
- Modify it for your setting. Provide details as to how you would implement it for the geography and people you are familiar with.
- Overview of topic
- Instructions
- Activity
- Discussion and key questions
- Summary of insights
- Click the "Modification Homework" button above
- Post your idea as a new posting
- You can upload your idea with a document
- Take a look other people's idea and reply to at least two of others